We evaluated the economic impact of restricting white-tailed (Odocoileus virginianus) buck harvest opportunity to lease hunting groups. We identified 3 similar-sized (655-675-ha) contiguous tracts with visually similar deer hunting quality on a Love County, Oklahoma ranch. Hunting leases were offered on each tract through a sealed bid process. We assigned the state (S), moderate (M), and conservative (C) tracts annual buck harvest limits of 12, 5, and 3, respectively. Other aspects of the leases (term, doe deer and other game harvest opportunity, number of participants, etc.) were identical. We required interested parties to submit a bid on all of the tracts. Thus, each bidder served as a replicate. We analyzed 16 bids and observed a significant difference among tracts (F2, 15 =33.18, P=0.035). Mean bids per hectare for S ($3.24) and M ($3.29) were not different, but the mean bid for C ($2.77) was significantly lower. No lease value was lost by implementing a moderately conservative buck harvest limit under these conditions.